Sunday, October 4, 2009

Far Foods: James Reynolds



Would this help educate consumers about where their produce originates from? Clever design idea!

The Concept is as follows:
Far Foods is an alternative packaging concept for supermarket produce, highlighting the distances that some foods travel from and the resultant carbon dioxide released during the journey. The receipt features a boarding card style tear-off strip. By James Reynolds.





(via: designverb)

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